According to the World Map of Happiness Denmark is officially “the happiest place in the world”. Perhaps that’s why it’s second biggest export after bacon is infectiously happy pop music….

The latests of these exports is The Asteroids Galaxy Tour.

Following in the footsteps of other Danish artists such as Aqua and Alphabeat; The Asteroids, (for short) have taken their brand of Danish Pop global. Check the geographical spread of bit torrent downloads for their album Fruit (2009).

From Denmark to the World - Click to Expand

As you can see from the below bar graph they have a strong following in America, again this is based on bit torrent downloads of their album Fruit (2009) . With their home country only appearing 7th on the list it appears they have a home from home in America, no wonder they’re doing three dates at SXSW…

Home from Home - Click to Expand

They not only appeal to a wide number of nationalities but also a wide number of ages. Their strongest following maybe in the under 20′s but they have quite a wide age spread. Here’s their age spread alongside Katy Perry who they recently supported on a tour of Europe.

You can see that Katy Perry has quite a narrow peak focused around the mid 20′s age range, but interestingly The Asteroids Galaxy Tour have a much wider age spread focused around the under 20′s.

Under 18's to Over 30's - Click to Expand

And their gender split isn’t bad either…

Not just for women - Click to Expand

Perhaps this universal appeal is why their biggest online following is not found on MySpace or Facebook but on LastFM. Clearly The Asteroids infectiously catchy pop music is a big hit with the LastFM listeners.

LastFM is first choice - Click to Expand

You can catch Denmark’s hottest, newest, most appealing export at SXSW on these dates and who knows you may be lucky enough to bump into one of the Musicmetric Crew!

17 Mar – Austin, TX: Emo’s Annex

18 Mar – Austin, TX: Vice

19 Mar – Austin, TX: Beso Cantina