Now that you’re presiding over your newly formed digital empire don’t think you can rest on your laurels, you can’t take a Field of Dreams approach to this stuff just because you build it does not mean people will flock to be part of it.

The digital world has put control firmly back in the hands of the consumer, this is no more evident than in the music industry. Fans can now download the once precious commodity of recorded music for free, all be it illegally, therefore you need to compete with free.

Now more than ever you need to “monetize”, “incentivize” and “supersize” your fan base, or just turn it up to 11… whatever floats your boat.