Here’s an example of where sync has worked really well. Microsoft featuring Alex Clare’s track “Too Close” on their latest Internet Explorer 9 commercial has propelled the musician from an average of 100 or so new fans per day to way over 3000 new fans per day on social media sites, breaking past the Top 100 Electronic benchmark along the way.
The instrumental version of the track has recently been picked up as the backing music to the UK commercial for the TV show Revenge, driving the fan activity even higher in the last month.
The Musicmetric Pro screenshot below shows the rapid growth since March 5th, when the commercial first aired. The purple line shows the average number of new fans per day (benchmark) a typical Electronic Top 100 artist gets:
The next chart shows that at his peak, he gained over 300 new fans in a single hour!
Zooming out to look at a longer term week on week trend the growth is really visible. 21,000 new fans in a single week:
To put that into context, that’s more fan activity than Emeli Sandé, Blur or The Chemical Brothers get: