Today we’re going to look at how releasing an album impacts the fan activity on social networks, focusing on Facebook Likes. It’s clear that for some artists the impact is huge, check out the graph below that shows number of likes per day for Lady Gaga during the month she released the new album Born This Way:

Festival season is upon us one more and with Glastonbury kicking it all off this past weekend – take a look here at our latest blog post on the success of breaking bands at Glasto – it’s off to a cracking start.

Loud music and frolicking in a large field are all very well, but how does playing a festival affect a band or artists’ wider popularity with the masses? Does it generate a wider awareness of their brand, does it gain them any more fans? Does it have any effect at all many a mud soaked artist may ponder. One obvious hypothesis is that the boost might be bigger for a lesser-known band as opposed to an act who already boasts a large following. However, luckily for you there’s no need to speculate when the numbers are so readily available from us and our dinky little app.

Below we’ve profiled a few of our top festival picks of the summer. Taking a moment to discuss some choice acts and their Musicmetric stats we’re also having a look at how playing a festival might impact on signs of the all important online success or otherwise, which gets right to the heart of how the Musicmetric app delivers valuable insight into the relationship of the online and offline world.