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Tracking social media fan activity

Open the “Social Media” sub-heading for your artist, and click on “Fans”.

This time series shows the number of new social network fans that your artist is receiving:

If you are unfamiliar with how the chart works, head here for an introduction.

This is a useful metric, because it can be used to gauge how an artist is growing in popularity at any given point. The graph below shows how the total number of Twitter followers has increased at different rates for a selection of artists:

By comparing the number of new fans to another metric, or an Event, you can look for factors that might have a positive effect on an artist’s popularity. Below, BeyoncĂ©’s single 1+1 correlates with a substantial increase in new Facebook fans: