If Facebook has it their way music fans will be a thing of the past.
Allow me to elaborate, if I may…
When Facebook announced their new social plug-ins I was mildly interested, I could now “Like” a band instead of “Become a Fan” not that much of a difference I thought.
I was wrong…
It’s actually had a rather dramatic affect; I give you exibit A…
Surprisingly this trend is replicated across a fairly large number of artists. In some cases the increase has been fairly small in others the jump is more pronounced.
The speed and scale of the jump suggests that these artists have been getting a lot of visitors to their Facebook pages but have been unable to convert these visitors to fans linked to their profile. Now with the arrival of the ‘Like’ function artists are able to engage with this previously passive section of their audience.
It does appear that the initial “liking” frenzy is subsiding so it will be interesting to see whether the effect will be a long lasting one or whether people will begin to view even “liking” a band as too much of a commitment. We do expect that the new increased inter-linkedness of Facebook, and abundance of ‘Like’ buttons will have a positive effect on fan engagement.
Edit: Thanks Brendan for the message below. Some of the large effect is due to people logging into Facebook and being prompted to automatically link their profile to the profiles of the “Favourite Artists” listed in their Info section. It will be interesting to see the longer term effect is, so we’ll post an update in a week to see.







