But there could be a young pretender to that crown… King of the twitter trends. The Biebernator.

Let’s see how the two match up…

Age: 16 Height: 5′ 3″ Weight: 142lbs	Age: 24 Height: 5′ 1″ Weight: 126lbs

The Biebernator has a clear height and weight advantage over Gaga but his inexperience may tell.

Before we hit the “ring”, let’s check out their fan demographics…

Gender Split

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Age Spread

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Round 1 – Total Fans

Height and weight count for nothing here, Gaga easily takes this round… She almost doubles JB on Facebook and Twitter. The only body blow JB manages to land is in YouTube subscribers.

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Round 2 – Social Buzz

Well, this is pretty much the knock out blow! Maybe JB just can’t bring himself to hit a woman? If you look very closely you can see they currently have pretty much the same level of buzz…

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Round 3 – Friend Adds

The Biebernator salvages some pride here. Both on Twitter and MySpace JB has a steeper upward trend of friend adds… However Lady G still maintains her dominance on Facebook although JB has over taken her recently.

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Results

Sorry Beliebers… but there was only ever going to be one outcome!

However it will be interesting to see in the next 6 months whether anyone can topple Lady Gaga’s web dominance, and as Twitter found out recently underestimate the Beliebers at your peril!

But wait one second – comparing MySpace plays between Susan Boyle and Lady Gaga shows wildly different popularities between the two artists on that social network:

Lady Gaga and Susan Boyle plays on MySpace - click to expand

Squint really hard and you’ll see a blue line right near the time axis – this represents plays per hour on MySpace for Susan Boyle. For a sense of scale, look at the highlighted values: 144 plays per hour for Susan Boyle and 50,000 plays per hour for Lady Gaga.

Surely this shows some kind of error considering Susan Boyle’s latest success in the UK and US charts? Let’s drill down into some other sources of data to attempt to identify the reason for this difference:

The chart below shows the number of new followers/friends/fans per hour added or lost by Susan Boyle on social networks:

Musicmetric - Susan Boyle friends per hour Facebook - click to expand

At first glance it looks pretty messy, but if you look carefully you’ll notice that the most dynamic of the trends for is Fan Adds on Facebook (green line). Some days she’s getting 14 new fans per hour, but others she’s losing then at the same rate. This gives a clue as to where fans of Susan Boyle are the most active online…Facebook

Now let’s look at where Susan Boyle fans hang out online compared to Lady Gaga:

Lady Gaga & Susan Boyle fans on Social Networks - click to expand

Clearly most of Susan Boyle’s online fans reside on Facebook. Looking at MySpace – If you compare the number of Susan Boyle fans with the number of Lady Gaga fans, it’s obvious that Lady Gaga has way more fans on than Susan Boyle on this particular social network: 2101 MySpace fans for Susan Boyle vs. 911,993 MySpace fans for Lady Gaga. This helps explain the considerable difference between the MySpace play counts for the two artists, and indeed – the ratios of number of fans on MySpace for the two artists and number of plays for them are relatively close:

Susan Boyle MySpace fans = 2012
Lady Gaga MySpace fans = 911,993
RATIO = 450:1

Susan Boyle MySpace plays per hour = 144
Lady Gaga MySpace plays per hour = 50,014
RATIO = 350: 1

Now let’s take a look why Susan Boyle has so few fans on MySpace compared to Lady Gaga by taking a peek at the fan age profile for both artists:

Susan Boyle and Lady Gaga fan ages - click to expand

That above chart clearly shows that the fan age spread for Susan Boyle is considerably wider than that for Lady Gaga (the numbers represent percentage of fans of any given age). This goes some way towards explaining the fact that Susan Boyle has less ‘fans’ on MySpace than would be expected – her fan age demographic is much older than the normal MySpace user demographic and falls more into the demographic for Facebook or older – explaining the larger number of Facebook fans.

Now taking into account the high number of physical sales Susan Boyle has made, one could make the conclusion that since the age demographic for her fans is considerably higher than that of the average social network or streaming music user demographic – it would be fair to assume that most of Susan Boyles fans do not use the social music web to listen to her music, they would rather buy her CD. This is backed up by her low play count on MySpace.

So there we go – these examples demonstrate a good reason why taking stats at face value, without looking at the full picture can give incorrect insight into music trends.

It’s not just superstar artists like Lady Gaga who we track – why not check out a demo of musicmetric Essentials and see the stats for the 500,000+ artists we’re currently tracking !