Remember earlier this year when Lily Allen won the BRIT Award for British Female Solo Artist...

You don’t?

Well whatever…she did and at the time she was pleased as punch.

But now it appears she’s not…. apparently the BRIT Awards are one big record label conspiracy…

So was the BRIT Award worthless? Well just look what it did to her Social Network Buzz…

The BRIT Effect - click to expand

I put that big arrow there so you can see the affect… or lack of it.

Similarly there was little change in her MySpace Views & Plays. In fact the BRIT Awards coincide with a drop in plays & views but I would put that down to a regular fluctuation rather than something caused by the Award show.

MySpace Ain't Moving - click to expand

There is one site where the award had an affect… or should I say Twaffect?

No. I don’t think I should…

Twimeline of Twollowers - click to expand

As you can see Lily had a steady increase of followers from the day of the Award Show onwards; although to be fair this was probably caused by her performance at the Awards rather than the Award itself.

Alternatively it could have been her drunken acceptance speech which made people think “Hey, Lily’s pretty outspoken and entertaining. I wonder if she’s on Twitter?” In fact the second arrow shows the start of a peak which is more than likely caused by Lily’s spat with Courtney Love at the NME Awards.

What do you think? Are award shows relevant anymore? Or are they just a place for celebrities to get drunk and embarrass themselves (and then reap the publicity benefits…)

Answers on a postcard please!