Now that you’re presiding over your newly formed digital empire don’t think you can rest on your laurels, you can’t take a Field of Dreams approach to this stuff just because you build it does not mean people will flock to be part of it.

The digital world has put control firmly back in the hands of the consumer, this is no more evident than in the music industry. Fans can now download the once precious commodity of recorded music for free, all be it illegally, therefore you need to compete with free.

Now more than ever you need to “monetize”, “incentivize” and “supersize” your fan base, or just turn it up to 11… whatever floats your boat.

If you followed our tips in part one I wouldn’t be surprised if people were clamouring to get your music, come to your shows and who knows maybe even financially reward you for your efforts?

One of the hardest things about growing a following in the current media landscape is the ADD culture within which we live, nowadays there’s a new buzz band for everyday of the week. So given that you’ve worked hard to make it to buzz band of the day you’ll want to remain there, at least until the end of the week.

So let’s give your rabid music fans something to stop them salivating…

So you’ve made the decision, you want to be a superstar…

Congratulations…

You’ve taken the first step, ahead of you lies misery, heartache, betrayal, divorce courts, a crippling alcohol/drug addiction and if you’re lucky, you’ll survive long enough to make your triumphant comeback tour (Whitney Houston aside)

But all that’s in the future right now your puzzling over why your internet search for “how do I harness the all encompassing power of the internet to become an incredibly famous and successful musician overnight?” hasn’t turned up anything useful.